RPM Media Executive Team

Ray has a passion for analytics and innovation, combined with a strong belief in client service. He launched RPM in December 2015, after spending fourteen years at ACGMedia.

Ray has been in the media world for over 20 years, having worked in virtually all positions in the industry. RPM’s MediaMaximizer® and MarketMaximizer® systems are considered the best in the industry – and to understand why, look no further than Ray, who drew from extensive media buying and analysis experience to develop these proprietary web applications. “I love to solve problems and to improve things, and I love to help other people,” he says. Layering media and customer data with insight, he helps RPM identify the best media solutions for clients. Ray also brings this attentive eye to detail – attributed, perhaps, to the Eagle Scout he is – to the company’s IT functions. He previously worked for nine years at Market Place Print, highly innovative print media advertising agency.

Karli believes that a good life and business success come down to two words: reputation and relationships.

A 20 year industry veteran, Karli honed her talent for client service as an account executive for a newspaper group (Hollinger International) in Canada. When she transferred to the US as the National Account Executive, Western Region for the Chicago Sun-Times, many of her clients came with her, speaking to her strong reputation for customer service.  And when it comes to relationships, she operates her business with the guidepost of “Analyze and remain attentive to clients’ advertising needs – and always do what is in their best interest. It is all about trust.”

Karli co-founded RPM in December 2015, after working at ACGMedia for four years. While her focus has shifted to heading operations and setting strategy for continued evolution in the evolving marketing world, her philosophy on client partnership remains the same.  “The media and retail landscapes have become more dynamic than ever. This requires an agency that is nimble, highly flexible, and first and foremost, client centric. Whatever it takes. This is our daily focus at RPM.”